This Cookie Policy explains what cookies are, how GoEducated.com uses them, and the choices available to you. It is read in conjunction with our Privacy Policy and forms part of our overall data governance framework.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website operators useful analytical information.

Cookies may be:

• Session Cookies: Temporary cookies that expire when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until you delete them.
• First-Party Cookies: Set by GoEducated.com directly.
• Third-Party Cookies: Set by our technology partners and service providers.

2. How We Use Cookies

GoEducated.com uses cookies and similar tracking technologies (web beacons, pixels, local storage) for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be switched off. They are set in response to actions you take, such as logging in, adding a course to your cart, or setting your privacy preferences.

• Session management and authentication tokens.
• Load balancing and server routing.
• Security cookies (CSRF protection, fraud prevention).
• Remembering items in your course cart or wishlist.

Strictly necessary cookies do not require your consent and are always active.

2.2 Performance and Analytics Cookies

These cookies allow us to count visits and understand how users navigate our platform, helping us improve the learning experience.

• Google Analytics (anonymised IP — tracks page views, session duration, bounce rates, conversion funnels).
• Internal platform analytics (course views, search terms, enrolment funnel drop-offs).
• A/B testing cookies to compare performance of different page layouts.

Data collected is aggregated and anonymised; it does not identify you as an individual.

2.3 Functionality Cookies

These cookies enable enhanced features and personalisation:

• Remembering your language preference and display settings.
• Storing your partially completed profile or application.
• Remembering your preferred learning mode (online/offline).
• Autofilling search queries based on your previous interests.

2.4 Targeting and Marketing Cookies

With your consent, we and our advertising partners use these cookies to show you relevant course advertisements on GoEducated.com and on third-party platforms:

• Meta Pixel (Facebook and Instagram retargeting).
• Google Ads conversion tracking.
• LinkedIn Insight Tag (for B2B and professional audience targeting).
• YouTube tracking for video engagement analytics.

These cookies link your activity on our Platform to your activity on third-party platforms, enabling personalised advertising. You can withdraw consent for these cookies at any time through our Cookie Preference Centre.

2.5 WhatsApp and Communication Tracking

When you click on a WhatsApp link on our Platform, your browser communicates with WhatsApp’s servers. GoEducated does not control cookies set by WhatsApp. Please review WhatsApp’s Privacy Policy for details.

3. Specific Cookies We Use

The table below provides details of key cookies used on the Platform:

Cookie Name	Provider	Type	Purpose	Expiry
_ga	Google Analytics	Analytics	Distinguishes users	2 years
_ga_XXXX	Google Analytics	Analytics	Maintains session state	2 years
_fbp	Meta (Facebook)	Marketing	Identifies browsers for ad delivery	3 months
_gcl_au	Google Ads	Marketing	Conversion tracking	3 months
go_session	GoEducated	Necessary	User authentication session	Session
go_csrf	GoEducated	Necessary	CSRF protection token	Session
go_cart	GoEducated	Functional	Course cart contents	7 days
go_prefs	GoEducated	Functional	User preferences (language, mode)	1 year
li_sugr	LinkedIn	Marketing	Browser identification for ads	3 months

4. Your Cookie Choices and Controls

4.1 Cookie Preference Centre

When you first visit GoEducated.com, a cookie consent prompt is shown (bottom-right on desktop-sized viewports). You may:

• Accept all — allow analytics and marketing cookies in addition to strictly necessary cookies.
• Essential only — allow strictly necessary cookies only; analytics and marketing cookies will not be used.

Your choice is stored in your browser (local storage) until you clear site data for GoEducated.com or use Cookie settings in the footer to change it.

4.2 Browser Controls

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies (note: this will impair Platform functionality).
• Delete all existing cookies.
• Allow cookies only from specific websites.

For guidance on managing cookies in popular browsers, visit:

• Google Chrome: chrome://settings/cookies
• Mozilla Firefox: about:preferences#privacy
• Microsoft Edge: edge://settings/privacy
• Safari: Preferences > Privacy

4.3 Opt-Out of Analytics

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

4.4 Opt-Out of Ad Tracking

You may opt out of interest-based advertising through:

• Meta Ad Preferences: facebook.com/ads/preferences
• Google Ad Settings: adssettings.google.com
• LinkedIn Ad Preferences: linkedin.com/psettings/advertising

5. Impact of Disabling Cookies

If you choose to disable certain cookies, the following functionality may be affected:

• Strictly Necessary: Platform login, course cart, and checkout will not function.
• Analytics: We will be unable to improve the platform based on usage patterns.
• Functional: Your preferences, language settings, and partially saved applications will not be retained between visits.
• Marketing: You will continue to see advertisements for GoEducated on third-party platforms, but they will be less relevant to your interests.

6. Cookies and the IT Act / DPDPA 2023

Under the Digital Personal Data Protection Act 2023 and the Information Technology Act 2000, certain data collected via cookies may constitute Personal Data. We process such data in accordance with our Privacy Policy. Where cookies involve profiling or behavioural tracking, we rely on your explicit consent as the legal basis for processing.

7. Contact

For queries about our use of cookies, please contact:
Email: reachus@goeducated.com
Phone: +91 91106 88226